Case Study: Mission Madness Back to Portfolio >
The Challenge 

The NASA Education Office (NASA EDGE) needed to promote the field of aerospace engineering as a promising future for students who have the right stuff. The EDGE team wanted to convey the long and varied history of exploration at NASA in a way that was as creative as NASA itself. The idea was simple: create a NASA version of the annual college basketball tournament brackets.

The Solution

AMA Studios created a web application where visitors can fill out brackets in which 64 NASA missions compete head to head for the title of "Greatest Mission of All Time." Developed in Adobe Flash, "Mission Madness" included information about each mission and a week-by-week tally of each round of results from public voting.
Scene from movie trailerMission Madness Trophy
Scene from Countdown to Start of Madness
Completed Brackets
The Results mission madness
Nearly 750,000 votes were recorded during the span of the promotion. Thousands of fans of the newer missions made their voices heard, with the final round pitting the SOHO Mission against the Super Pressure Balloon (SPB). See the final results here on
The NASA Edge Logo BasketballThe Super Pressure Balloon
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